At UK Wholesale, we prioritize your privacy and the security of your personal data. This Privacy Policy outlines the manner in which UK Wholesale collects, uses, retains, and discloses information obtained from users of the UK Wholesale website, as well as our customers and suppliers. This website is not intended for children, and we do not knowingly collect any data relating to individuals under the age of 18.

1. Information We Collect and Its Use

We will only process your personal data when permitted by law. We collect information directly from you when you provide it, when you open an account with us, or when we identify a legitimate business interest between our companies. The personal data we collect may include, but is not limited to, the following categories:

- Identity Data: includes your name, username, marital status, title, date of birth, and gender.
- Contact Data: includes billing and delivery addresses, email address, and telephone numbers.
- Technical Data: includes your IP address, login credentials, browser type and version, time zone settings, location, browser plug-ins, operating systems, platforms, and other device information used to access our website.
- Profile Data: includes your username and password, purchase history, preferences, feedback, and survey responses.
- Usage Data: includes information about how you interact with our website, products, and services.
- Marketing and Communication Data: includes your preferences for receiving marketing materials from us and third parties, as well as your communication preferences.

We use this information to operate our business effectively and to manage the relationship between you and UK Wholesale.

Account Information

Your personal data is processed only when the law allows us to do so. Typically, we use your data in the following circumstances:

- When necessary to perform a contract we have entered into with you,
- When it is necessary for our legitimate interests (or those of a third party), provided your fundamental rights do not override these interests,
- When we must comply with a legal obligation.

We generally do not rely on consent as the legal basis for processing personal data, except when sending third-party marketing communications via email. You may withdraw your consent to receive such marketing communications at any time by contacting us directly.

We use your contact information for transactional communications, such as confirming purchases, arranging deliveries, providing customer support, responding to quotes, and addressing product queries. We will retain your account information as long as our business relationship remains active. If no activity occurs for an extended period, we will delete your personally identifiable information. In cases where deletion is not feasible, such as for sole traders where account details may reveal personal information, we will anonymize the data.

Website Analytics

We collect data related to your device, including the operating system, browser type, IP address, URLs of referring or exit pages, and device identifiers. This information is used to analyze how our website is accessed and improve the user experience based on the devices you use.

Security & Functionality

Our website utilizes cookies solely for functional purposes. We do not use cookies for targeting or advertising purposes. If you wish to opt out of cookies, you may configure your web browser accordingly. However, please note that disabling cookies may affect your ability to use all features of our website. We also monitor IP addresses to detect and prevent suspicious activity on your account.

Marketing

We may use the information you provide to market products we believe may interest you. We will retain information about your preferences for a period of two years. If we do not receive any communication from you during this time, you will be removed from our marketing mailing list. You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in any marketing email. Please note that unsubscribing from marketing emails will not affect the transactional communications related to orders you have placed.

Supplementary Data

We may obtain additional information from publicly available databases, such as linking a LinkedIn profile to your contact record, retrieving company data from official business registries, or conducting a credit check as part of our due diligence. This supplementary data helps us maintain accurate records and ensure we provide relevant products to you.

Careers and Job Applications

If you apply for a position with UK Wholesale, we will use the data provided in your CV and cover letter to assess your application. We do not engage in automated decision-making or profiling for recruitment purposes. Your data will not be stored outside the European Economic Area (EEA). If your application is unsuccessful, your CV and cover letter will be removed from our system after a period of six months from the closing date of the vacancy.

2. How We Share the Information We Collect

We do not sell or share your personal data with third-party providers, except as described below. We use cloud-based systems to store your data, which may not be hosted at UK Wholesale's physical office. However, we ensure that third-party providers adhere to strict GDPR compliance standards.

Third Parties We Use:

- Microsoft: We use Microsoft products to store your data in our CRM system and to host our email platform. Microsoft’s security protocols and technologies, such as encryption, ensure your data is protected. For more information on Microsoft’s GDPR compliance, visit their [Privacy Policy](https://www.microsoft.com/en-us/privacy).

- Google: We use Google Analytics to gather data about how visitors use our website. This information helps us improve our website and services. We have completed due diligence on Google to ensure that your web data is secure. More details can be found in Google's [Privacy Policy](https://policies.google.com/privacy).

3. How We Store the Information We Collect

We store your data with hosting providers within the EEA, ensuring compliance with GDPR regulations. We only work with third-party providers who offer assurances that your data is securely stored and protected according to recognized standards, such as ISO 27001.

We implement stringent internal security measures to restrict access to your data. This includes password policies, multi-factor authentication, and geo-restricted access to ensure the highest level of protection.

4. How You Can Control Your Information

The personal data we hold is yours, and you have various rights under the General Data Protection Regulation (GDPR) and the Data Protection Act (DPA). These rights include:

- The right to access, rectify, or delete your personal data,
- The right to restrict or object to the processing of your data.

Request for Data Deletion or Stoppage of Processing:

You may request that we stop processing or delete your data if you believe we do not have the appropriate legal basis for doing so. If you believe we have collected personal data without your consent, you can request its deletion.

Opt-Out of Communications:

You may opt out of marketing communications by using the unsubscribe link included in each marketing email. Even if you opt out, you will still receive transactional emails related to any orders you have placed.

5. Other Important Privacy Information

Your Rights:

If you believe we have not complied with the requirements of GDPR or the DPA regarding your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at [www.ico.org.uk](https://www.ico.org.uk). We encourage you to contact us directly so that we may address any concerns before you approach the ICO.

Changes to Our Privacy Policy:

We may update this privacy policy periodically. Any future changes will always be made with the intention of processing your data fairly, lawfully, and transparently. We encourage you to review this policy regularly to stay informed about how your data is being handled.

Last Updated: 10 October 2024.

6. Contact Us

Your data is controlled by UK Wholesale. If you have any questions or concerns regarding how we handle your personal data, please contact us.

UK Wholesale
Level 18, 40 Bank Street, Canary Wharf, London, E14 5NR
Email: [email protected]
Phone: 020 7993 1348